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Seems to me like most web users (me included) are always in a hurry when browsing. Statistics show that, without a compelling reason, the average user will not wait for much more than 10 seconds for a page to load. So does that explain why your visitors seem to spend less than 5 seconds in your site? Probably your site is taking too long to load thus putting off visitors.
As you design your site, loading time should always be a priority if your site is to be an effective business tool. Balancing usability and aesthetics is a delicate matter when creating a fast loading site. You can have a colourful website but takes ages to load while on the other hand you can design a simple site that loads faster than you can brink. Below are 10 tips and tricks that I have found very useful that you can use while designing your fast loading website.